About Us

Kelly Fraser is an Australian designer who creates unique custom bags, clutches, and accessories to suit and complement individual styles.

She initially started making bags while being a stay-at-home mum to her three young children. But by 2016, spurred by her creative passion, she began making bags full time and created her business.

With a keen eye for style, use of colour, texture and patterns, Kelly creates bespoke colourful fun bags and imaginative and original accessories. Her skill in creating something genuinely extraordinary shines through with her fun and inventive accessories and homewares, along with bags.

Kelly makes it all from totes to backpacks and card wallets to clutches! So, whether you’re into quirky or abstract designs, love anything colourful, keen for a nostalgic feel from your childhood or find yourself wanting a unique bag that compliments who you are – Kelly can work with your vision and ideas to create something exceptional.

Her passion for creating custom bags is fuelled by her desire to work collaboratively with other designers, artists, and makers – most notably her homage to the classic film Clueless at the end of 2020.
Kelly is also passionate about supporting Australian and small businesses and sources products from within Australia and small businesses where she can.